Brand Assets — Daily Reality NG
Daily Reality NG
Brand Assets
Official logos, color palette, typography, voice guidelines, and usage rules for press, partners, and collaborators referencing Daily Reality NG in any medium.
⚠️ Usage Notice: All Daily Reality NG brand assets — including logos, name, color system, and visual identity — are the intellectual property of Daily Reality NG and its founder Samson Ese. You may use these assets only to reference or link to Daily Reality NG in editorial, journalistic, or partnership contexts. You may not alter, distort, recolor, or use these assets in any way that implies endorsement, affiliation, or ownership without written permission. For licensing inquiries, contact dailyrealityngnews@gmail.com
🏛️ About Daily Reality NG — Brand Identity Foundation
Daily Reality NG is an independent Nigerian digital publication founded on October 26, 2025 by Samson Ese in Warri, Delta State, Nigeria. We are a research-backed editorial platform covering Nigerian fintech, banking regulation, law, personal finance, careers, and everyday Nigerian life with verified, primary-source journalism.
Publication Name
Daily Reality NG
Founded
October 26, 2025
Founder
Samson Ese
Location
Warri, Delta State, Nigeria
Website
Category
Nigerian Digital Publication
Primary Topics
Fintech · Banking · Law · Finance · Careers · Travel · Health
Editorial Model
Independent · No Sponsored Content
✍️ The Wordmark — Primary Brand Identifier
The Daily Reality NG wordmark is the primary brand identifier. It combines a bold, condensed logotype with a strong typographic personality — grounded, direct, and confident. The name "Daily Reality NG" should always appear in full on first reference in any document or publication.
Wordmark Variations
Use on white, light grey, or any light background. The black wordmark with orange NG accent is the preferred default.
Use on dark or black backgrounds. White wordmark with gold/yellow NG accent maintains maximum contrast and legibility.
Use sparingly — for branded collateral, social headers, or presentations on the primary orange brand color.
For secondary brand materials using the teal accent color — data graphics, infographics, and editorial callouts.
Brand Symbol / App Icon
The "DR" lettermark — used as app icon, favicon, social media profile image, and small-format contexts where the full wordmark is not legible. Orange square with rounded corners and bold white "DR" monogram.
Symbol Usage Rules
- Use as favicon (16×16, 32×32, 180×180 Apple touch icon)
- Use as social media profile picture placeholder
- Use in app icon contexts (48×48 minimum recommended)
- Never distort the aspect ratio — always square format
- Minimum clear space: equal to the height of the letter "D" on all sides
- Do not add drop shadows, bevels, or gradients to the symbol
🎨 Brand Color Palette — Official Hex Codes
Daily Reality NG's color system is built on high-contrast, high-energy pairings that communicate authority, urgency, and clarity. Orange is the primary action color — it represents energy, Nigeria, and visibility. Black grounds the brand in editorial credibility. Teal signals trust and financial intelligence. All colors have been tested for accessibility compliance.
Color Usage Rules — Quick Reference
| Color | Hex | Use For | Never Use For | Accessibility |
|---|---|---|---|---|
| Brand Orange | #FF6B35 | Buttons, headings accent, table headers, borders | Body text (too low contrast on white at small sizes) | ✅ WCAG AA on white for large text |
| Brand Black | #000000 | All H1–H4 headings only | Body paragraphs (use #1a1a1a instead) | ✅ Maximum contrast on white |
| Brand Teal | #2A9D8F | Trust boxes, E-E-A-T elements, credibility signals | Primary CTA buttons (reserve orange for this) | ✅ WCAG AA compliant on white |
| Success Green | #06D6A0 | Positive verdict labels, takeaway borders | Body text or small label text on white | ⚠️ Only use on dark backgrounds for text |
| Warning Yellow | #FFD166 | Caution backgrounds, disclosure card accents | Text color on white (insufficient contrast) | ⚠️ Background use only — not for text color |
| Danger Red | #EF476F | Negative verdicts, warnings, rejection signals | Decorative purposes — always signal meaning | ✅ WCAG AA on white for bold labels |
| Color accessibility tested against WCAG 2.1 AA standard (minimum 4.5:1 contrast ratio for body text, 3:1 for large text and UI components). Always test color combinations before publishing. Source: Daily Reality NG internal brand standards. | ||||
🔤 Typography System
Daily Reality NG uses a system font stack that ensures maximum readability, fast load times, and consistent rendering across all Nigerian internet conditions including slower 3G connections. No external font files are loaded — the brand relies on the reader's device native fonts for the best possible performance and accessibility.
Primary Font Stack
-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif
This stack renders as San Francisco on iOS/macOS, Segoe UI on Windows, Roboto on Android, and Ubuntu on Linux — always the native system font. No Google Fonts CDN call. No latency penalty. Zero layout shift from font loading.
Type Scale
✅ Logo & Brand Usage — Do's and Don'ts
These rules protect the integrity of the Daily Reality NG brand identity and ensure consistent representation across all media.
- Use "Daily Reality NG" as the full publication name on first reference
- Use the wordmark on white or black backgrounds only
- Maintain clear space around the logo equal to the height of the letter "D"
- Credit articles as "Daily Reality NG" or "by Samson Ese, Daily Reality NG"
- Link the publication name to dailyrealityngnews.com when referencing online
- Use #FF6B35 orange as the brand accent when creating referential graphics
- Download and use official logo files provided in the download section below
- Contact us before using assets in commercial or advertising contexts
- Don't abbreviate to "DRN" without explanation — always use full name first
- Don't recolor the logo orange to another brand color
- Don't stretch, compress, rotate, or distort the wordmark
- Don't place the logo on a busy photographic background
- Don't add drop shadows, glows, or 3D effects to the logo
- Don't use our brand assets to imply partnership or endorsement
- Don't recreate the logo in a different font or style
- Don't use the brand name or assets in satirical, defamatory, or misleading content
🎙️ Brand Voice & Tone
Daily Reality NG has a defined editorial voice that distinguishes its content from generic Nigerian blogging. Understanding our voice is essential for partners, collaborators, and anyone referencing our editorial standards.
Official Tagline
"Empowering Everyday Nigerians"
This tagline appears in the site header, author biography, and schema markup. It summarizes the editorial mission: practical knowledge that helps real Nigerians make better decisions about money, law, career, and life. Use this tagline only in direct reference to Daily Reality NG — not adapted or modified.
📱 Official Social Media Handles
These are the only verified, official Daily Reality NG social media accounts. When referencing or tagging Daily Reality NG on social platforms, use only these handles. Any account not listed below is not officially affiliated with Daily Reality NG.
⬇️ Asset Downloads
The following brand assets are available for press, editorial reference, and approved partnership use. All downloads are provided for reference and must be used in accordance with the usage guidelines on this page. For assets not listed or for commercial licensing, contact our team directly.
📦 How to Request Files: Email dailyrealityngnews@gmail.com with the subject line: "Brand Asset Request — [Your Name / Organisation]". Include your intended use, the platform or publication where assets will appear, and the format you need. Requests are reviewed within 3–5 business days. Assets are not provided for commercial use, competing publications, or satirical/parody content.
📋 Editorial Identity Standards — How to Reference Daily Reality NG
Correct Publication Name Usage
| Context | Correct Reference | Incorrect Reference | Notes |
|---|---|---|---|
| First mention in article | Daily Reality NG | DRN / Daily Reality | Always write full name on first reference |
| Subsequent mentions | Daily Reality NG or "the publication" | DRN or just "Daily Reality" | Never drop "NG" — it is part of the name |
| Article byline credit | Samson Ese, Daily Reality NG | Samson E. / DailyRealityNG.com | Full name, comma, full publication name |
| Source citation | Source: Daily Reality NG (dailyrealityngnews.com) | Source: DRN or "a Nigerian blog" | Include the URL on first citation |
| Social media mention | @dailyrealityngnews (Instagram/Facebook) | @dailyrealityng or invented handles | Use only verified handles listed on this page |
| Category description | Independent Nigerian digital publication | "Nigerian blog" or "news website" | We are a publication — not a blog or news site |
| Questions about correct referencing? Email dailyrealityngnews@gmail.com with subject "Editorial Reference Query." | |||
📬 Brand & Press Contact
For all brand-related enquiries including press requests, logo licensing, partnership discussions, interview requests with Samson Ese, and content licensing — use the channels below. We aim to respond to all press and brand enquiries within 3–5 business days.
Subject: Press Enquiry — [Your Publication]
dailyrealityngnews@gmail.com
WhatsApp: +234 902 408 9907
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