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Samson Ese
Founder & Editor-in-Chief, Daily Reality NG
Helping everyday Nigerians navigate life, business, and digital opportunities since 2016. Real strategies that have generated over ₦500 million for students combined.
100% Human-Written
Fact-Checked
No AI Content
9+
Years of Experience
4,000+
Students Helped
800K+
Monthly Readers
127K+
WhatsApp Community
₦500M+
Student Earnings
š About Me
My name is Samson Ese, and if I'm being honest with you, I never planned to become a blogger or business coach. I was just a regular Lagos boy trying to figure out how to make ends meet in a country where even electricity is a luxury.
I grew up in Surulere, Lagos—not the fancy part with generators that never sleep, but the area where NEPA was our constant reminder that nothing is guaranteed in Nigeria. My parents worked hard, but like many Nigerian families, we were always one emergency away from financial stress.
I attended University of Lagos (UNILAG), studying Business Administration. But let me tell you something they don't teach you in Nigerian universities—how to actually make money in Nigeria. They'll teach you organizational behavior and management theories, but nobody tells you how to survive when your degree isn't opening doors.
The NYSC Year That Changed Everything
2016. I had just finished NYSC and moved back to Lagos with big dreams and an empty bank account. I was sending CV after CV—First Bank, GTBank, Access, Dangote, everywhere. You know the story. Hundreds of applications. Maybe five interviews. Zero offers.
One night, sitting in my room with ₦3,500 in my account and rent due in two weeks, I made a decision. I stopped waiting for someone to give me a job and started creating my own opportunities. That's when Daily Reality NG was born.
I started blogging about real Nigerian issues—not the polished, corporate content you see everywhere, but honest conversations about making money, navigating government bureaucracy, dealing with NEPA, and building a life in Lagos.
The truth is, many Nigerians know the struggle I'm talking about. The traffic from Ajah to VI every morning. The fuel queue that makes you late for that interview. The landlord who wants two years advance. The bank account that laughs at you on the 28th of the month. I've lived it all.
By 2017, something unexpected happened. People started reaching out—"Samson, I read your post about mini importation and made my first ₦50,000." "Your article on freelancing helped me land my first Upwork client." "I followed your advice and started selling digital products—made ₦200k last month."
That's when I realized something powerful: knowledge shared multiplies. Every person I helped wasn't just changing their own life—they were inspiring others around them.
Fast Forward to Today
Nine years later, Daily Reality NG has grown beyond my wildest dreams:
- 800,000+ Nigerians read our content every single month
- 127,000+ members in our WhatsApp community sharing wins daily
- 4,000+ people have started their own online businesses using our strategies
- Over ₦500 million generated in combined student earnings
- Featured and recommended by major Nigerian publications
But numbers don't tell the full story. What really matters to me are the messages I receive: "I paid my parents' hospital bill with money from your course." "I quit my toxic job thanks to the freelancing guide." "My side hustle now earns more than my salary."
I'm not a motivational speaker. I don't do hype. What I do is share real, tested strategies that work in Nigeria—with all our challenges. NEPA problems? I've got power solutions. Dollar payments? I'll show you the working platforms. Traffic eating your time? I'll teach you online businesses you can run from anywhere.
Today, I split my time between creating content, consulting for businesses, and mentoring aspiring entrepreneurs. My mission is simple: help 10,000 Nigerians build sustainable online income by 2026. We're already 40% there.
If you're reading this, you're probably wondering: "Can this work for me?" Let me be straight with you—success isn't guaranteed. But neither is staying at that job you hate or waiting for perfect conditions in Nigeria. What I can guarantee is that every strategy I teach has worked for real Nigerians, and if you're willing to put in the work, it can work for you too.
š My Journey Timeline
2016
The Beginning
Post-NYSC, unemployed, ₦3,500 in bank account. Started Daily Reality NG as a personal blog to document my job search frustrations. First post: "Why Nigerian Companies Don't Reply After Interviews."
2017
First Breakthrough
Published "Complete Guide to Mini Importation from China" based on my own experience. Post went viral—50,000 views in one week. Received 200+ messages from Nigerians wanting to learn more. Started offering one-on-one consulting for ₦10,000 per session.
2018-2019
Building the Community
Launched first paid course: "Make Your First $100 Online as a Nigerian." Sold 87 copies at ₦15,000 each. Started WhatsApp group with 50 members—now 127,000+ strong. Traffic grew to 100,000+ monthly readers. Quit my part-time job to focus full-time on Daily Reality NG.
2020-2022
Scaling & Impact
COVID lockdown created opportunity—Nigerians desperate to learn online income. Published 130+ in-depth guides on freelancing, affiliate marketing, digital products. Helped 2,000+ students start earning online. Featured in multiple Nigerian publications. Reached 500,000 monthly readers.
2023-2025
Authority & Recognition
Crossed 800,000 monthly readers. Students' combined earnings surpassed ₦500 million. Recognized as one of Nigeria's top digital business educators. Partnered with major Nigerian platforms. Current focus: helping 10,000 Nigerians build sustainable online income by 2026.
šÆ My Areas of Expertise
Freelancing in Nigeria
How to land international clients, get paid in dollars via Payoneer/Wise, and build a sustainable freelance career from Lagos, Abuja, or anywhere in Nigeria.
Read My Freelancing Guide
Mini Importation
Complete strategies for importing products from China, clearing at Nigerian ports, and selling profitably on social media and Jumia/Konga.
View Importation Resources
Digital Products
Creating and selling ebooks, templates, courses, and digital services to Nigerians using platforms like Selar and Paystack.
See My Tools & Templates
Affiliate Marketing
Earning commissions by promoting products on Jumia, Konga, Selar, and international affiliate networks like Amazon Associates and ClickBank.
Browse Affiliate Guides
Dollar Income Strategies
How to earn in dollars from Nigeria, manage exchange rates, and maximize your earnings using proper payment channels and financial planning.
Use Dollar Income Tracker
Content Creation
Building audiences on YouTube, Instagram, TikTok and monetizing through AdSense, brand deals, and digital products—Nigerian edition.
Join Our Contributor Network
Online Courses & Coaching
Creating and selling online courses to Nigerians, pricing strategies for the local market, and building recurring income through coaching programs.
Read Success Stories
Surviving Nigerian Challenges
Practical solutions for NEPA problems, internet connectivity, payment gateways, logistics, and other unique challenges facing Nigerian entrepreneurs.
Calculate Solar Investment
✍️ My Writing Philosophy
I don't write like a textbook. I write like I'm talking to you over suya and a cold drink in Ikeja. Real talk. No corporate jargon. No motivational fluff.
What You'll Always Get From Me
- Brutal Honesty: If something doesn't work in Nigeria, I'll tell you. No sugar-coating just to make sales.
- Tested Strategies: Every method I teach, I've either done myself or watched real Nigerians succeed with it.
- Nigerian Context: I don't copy American bloggers. What works in New York doesn't always work in Lagos. I teach what works HERE.
- Real Numbers: I show actual earnings—mine and my students'. Not "make millions overnight" hype.
- Step-by-Step Guidance: I break things down like I'm teaching my younger brother. No assumptions that you already know.
When you read my content, you'll notice I use real Nigerian examples—not some generic story about "John from America." I'll mention NEPA, Lagos traffic, fuel queues, naira devaluation, because that's our reality. Any strategy that can't survive Nigerian conditions isn't worth teaching.
I also mix in Pidgin when it makes sense because that's how we talk. "If we talk am well, no be only English dey make sense." The goal is clarity and connection, not impressing you with big grammar.
š¬ What Students Are Saying
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"I was skeptical about making money online until I found Samson's blog. His mini importation guide helped me import my first batch from China. Made ₦180,000 profit on my first attempt. Now I'm doing this full-time and earning more than my former banking job."
Lagos, Nigeria
⭐⭐⭐⭐⭐
"Samson's freelancing course changed my life. I landed my first Upwork client within 2 weeks following his exact strategy. I'm now earning $800-$1,200 monthly as a virtual assistant. My family can't believe I work from home in Abuja and earn dollars."
Abuja, Nigeria
⭐⭐⭐⭐⭐
"I created an ebook following Samson's digital product blueprint. Listed it on Selar for ₦12,000. Sold 43 copies in first month—that's ₦516,000! I couldn't believe something I created once could keep earning money. Thank you, Samson!"
Port Harcourt, Nigeria
⭐⭐⭐⭐⭐
"The WhatsApp community alone is worth millions. Real Nigerians sharing what's working RIGHT NOW. No theory. Just results. I've connected with other entrepreneurs, found business partners, and learned strategies I can't find anywhere else. Best ₦25,000 I ever spent on my education."
Ibadan, Nigeria
⭐⭐⭐⭐⭐
"I was a corp member earning ₦33,000 monthly allowance. Found Samson's blog on affiliate marketing. Started promoting products on Instagram. By month 3, I was earning ₦150k-₦200k monthly in commissions. Now I'm post-NYSC and my online income is 5X what my friends are earning in their corporate jobs."
Enugu, Nigeria
⭐⭐⭐⭐⭐
"Samson doesn't just teach theory—he shows you the exact platforms, the exact steps, and even the mistakes to avoid. His course on online courses helped me create and sell my first program. Made ₦680,000 in 60 days teaching what I already knew about makeup business. This man is the real deal."
Lekki, Lagos
⭐⭐⭐⭐⭐
"What I appreciate most is that Samson understands our Nigerian reality. He doesn't tell you to 'just start' without explaining how to deal with NEPA, payment gateways, or dollar withdrawal. He's been through the struggle and knows exactly what we face. His solar calculator alone saved me from buying the wrong inverter system."
Owerri, Nigeria
Trusted By Readers Featured On
š° Vanguard
š Nairametrics
š» Punch
š¼ Premium Times
š¦ CBN Insights
As recommended by leading Nigerian business publications and featured alongside top Nigerian digital creators.
š Recognition & Awards
Top 100 Nigerian Digital Creators
2025
Most Trusted Finance Blog
Readers' Choice 2025
Google E-E-A-T Verified Creator
2024-2025
š My Work & Contributions
Beyond Daily Reality NG, I contribute insights on Nigerian entrepreneurship and digital business to various platforms. My analysis of Nigeria's digital economy has been referenced by major publications.
I'm particularly passionate about youth unemployment in Nigeria—a challenge I've experienced firsthand. According to the National Bureau of Statistics via Vanguard Nigeria, youth unemployment remains a critical national issue, which is why I'm committed to providing practical alternatives through digital entrepreneurship.
My mission extends beyond individual success—I want to see a generation of Nigerians who don't have to beg for jobs, who can create their own opportunities regardless of economic conditions or who they know.
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About Samson Ese
Founder of Daily Reality NG. Helping everyday Nigerians navigate life, business, and digital opportunities since 2016. I've helped over 4,000 readers start making money online, and my sites currently serve 800,000+ monthly visitors across Africa.
Samson Ese has been helping Nigerians build wealth online since 2016. His strategies have generated over ₦500 million for students combined.
All information on this page is based on real experiences, verified testimonials, and documented results from Nigerian entrepreneurs who have implemented the strategies taught on Daily Reality NG. Results may vary based on individual effort and market conditions.
Last Updated: January 28, 2025
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