The Day I Graduated Broke and Jobless (And What Happened Next)

The Day I Graduated Broke and Jobless in Nigeria (What Happened Next Will Shock You) - Daily Reality NG 🎓 The Day I Graduated Broke and Jobless (And What Happened Next) 📅 December 11, 2025 ✍️ Samson Ese ⏱️ 18 min read 📁 Personal Growth 👋 Welcome to Daily Reality NG Real Stories • Real Money • Real Nigeria Welcome back to Daily Reality NG, where we talk about the things that actually matter to everyday Nigerians. Today's story is personal. Very personal. It's about the day I graduated from university with noth...

I Failed Everything After School — Then Built Daily Reality NG

I Failed Everything After School — Then I Built Daily Reality NG
📉

I Failed Everything After School — Then I Built Daily Reality NG

From 100+ Job Rejections to 800K+ Monthly Visitors

📅 December 10, 2025
✍️ Samson Ese
⏱️ 14 min read
📂 Entrepreneurship

Welcome to Daily Reality NG, where we break down real-life issues with honesty and clarity. Today, I'm sharing the raw, unfiltered story of how I failed at literally everything after graduating — and how those failures became the foundation for building a platform that now serves over 800,000 Nigerians monthly. No motivational fluff. Just the truth.

I'm Samson Ese, founder of Daily Reality NG. I've been blogging and building online businesses in Nigeria since 2016, helped over 4,000 readers start making money online, and my sites currently serve 800,000+ monthly visitors across Africa.

August 2016. I'm sitting in a stuffy interview room somewhere in Victoria Island, Lagos. Fifth interview this week. Seventh rejection this month. The HR manager is giving me the same practiced smile I've seen on twelve other faces before hers.

"We'll get back to you," she says. We both know she won't.

I walk out into the Lagos heat, join the crowd at the bus stop, and pull out my phone. My email inbox has three new messages: two job rejections and one from my landlord reminding me rent is due in two weeks. I have ₦23,500 in my account.

My degree certificate says Second Class Upper. My transcript looks solid. My CV is polished. Yet somehow, six months after graduation, I'm more broke than I was as a student. At least back then, I had hope. Now? I'm just another Nigerian graduate learning the hard way that paper qualifications don't pay bills.

The worst part? Everybody else seemed to be winning. My coursemates were posting LinkedIn updates about their new jobs at Shell, Dangote, PwC. My younger sister just got accepted into a master's program abroad. Even my street guy from secondary school was now driving a Benz, doing God-knows-what business.

And me? I was failing. At everything. Spectacularly.

But here's what I didn't know that afternoon, sweating in Lagos traffic with ₦23,500 to my name: failure wasn't the end of my story. It was actually the beginning of the most important chapter I'd ever write.

This is the story of how I went from failing everything to building Daily Reality NG — not because I suddenly got lucky or discovered some secret formula, but because I finally stopped running from failure and started learning from it instead.

Young Nigerian professional facing challenges after graduation looking at laptop
The post-graduation struggle is real for thousands of Nigerian graduates every year. Photo by Unsplash

The Failures: My Post-Graduation Disaster List

Let me be brutally honest about what failure looked like for me. This isn't the sanitized, Instagram-friendly version. This is the raw truth.

Job Applications: 100+ Rejections

I kept a spreadsheet. I'm not even joking. From September 2015 (when I started applying before graduation) to August 2016, I applied to 127 jobs. I got 14 interviews. I received 13 rejections and one company ghosted me completely.

The rejections ranged from polite ("We've decided to go with a more experienced candidate") to brutal ("Your qualifications don't match our requirements" — for an entry-level position). Some companies didn't even bother replying.

Real Talk About Nigerian Job Market

According to the National Bureau of Statistics, Nigeria's youth unemployment rate was over 33 percent in recent years. I was one of millions facing the same struggle. Knowing this didn't make it easier, but it reminded me I wasn't alone or uniquely incompetent.

Failed Business Attempts: Three Spectacular Crashes

While waiting for job offers that never came, I tried starting businesses. All failed.

Attempt 1: Perfume Distribution. I borrowed ₦50,000 from my uncle, bought perfumes wholesale from Trade Fair, tried to sell to students and neighbors. Lost ₦38,000 because half my stock expired before I could sell it, and I had no idea about proper storage. Stupid mistake number one.

Attempt 2: Photography Services. I bought a used DSLR camera for ₦65,000 (another loan), created a Facebook page, and waited for clients. Got three bookings in two months. Made ₦15,000 total. Realized I had zero marketing skills and even less photography talent. Sold the camera at a loss to pay back the loan.

Attempt 3: Freelance Writing. This one hurt the most because it was closest to what I actually liked doing. I signed up on Upwork and Fiverr, sent 50+ proposals, got zero clients. My profile was generic, my samples were weak, and I had no idea how to position myself. Three months of effort, zero income.

Personal Relationships: The Breakup That Broke Me

Around month seven of post-graduation unemployment, my girlfriend of three years ended things. Her reason was honest and brutal: "I can't build a future with someone who has no direction."

She wasn't wrong. I was broke, directionless, and honestly, I'd become depressing to be around. Still hurt like hell though.

Family Pressure: The Silent Killer

My parents never directly said "you're a failure," but the questions cut deeper than insults: "When are you starting work?" "Have you heard from that company?" "Your mate Chinedu just got promoted…"

Family gatherings became torture sessions where relatives would ask about my job in front of everyone, and I'd have to smile and say "still looking" for the hundredth time.

The worst was seeing disappointment in my dad's eyes. He'd sacrificed everything to put me through university. I was supposed to be the family success story. Instead, I was living proof that education doesn't guarantee anything in Nigeria.

Stressed young person dealing with job rejection and unemployment
Job rejection after rejection takes a serious emotional toll on young graduates. Photo by Unsplash

The Breaking Point: When I Hit Rock Bottom

November 2016. I'll never forget this month because everything that could go wrong did.

My landlord gave me a final eviction notice. I had two weeks to pay ₦120,000 in rent arrears or move out. My account balance was ₦8,700. I'd already borrowed from every friend and family member who would lend. There was nobody left to ask.

That same week, I had to attend my cousin's wedding. Everybody was celebrating, taking photos, talking about their jobs and plans. I sat in the corner, pretending my phone battery was dead so people wouldn't ask me questions.

At some point, my aunt came over and said, loud enough for others to hear: "Samson, you're such a bright boy. How come you haven't found work yet? Are you praying enough?"

I excused myself, went to the bathroom, and for the first time since this whole thing started, I properly broke down. Not the silent tears kind — the full, body-shaking, can't-breathe kind of crying that happens when you've been holding everything in for too long.

If You're in This Place Right Now

I need to pause here and say something important: if you're currently in a dark place like I was, please talk to someone. The stigma around mental health in Nigeria makes too many of us suffer in silence. There's no shame in struggling. There's no shame in needing help. Rock bottom is a real place, and you don't have to face it alone.

That night, sitting on my bed in a room I'd soon lose, I made a decision. Not a motivational, Instagram-worthy decision. A desperate, last-ditch, nothing-left-to-lose kind of decision.

I was done applying for jobs that wouldn't hire me. Done trying business ideas I didn't understand. Done pretending I had my life figured out.

Instead, I decided to do the one thing I'd always been decent at but never took seriously: writing. Not professional journalism or technical writing. Just... honest, real writing about what everyday Nigerians actually face. The struggles. The frustrations. The small wins. The truth nobody talks about.

I didn't have money for fancy websites or equipment. I didn't have connections in the media industry. I had nothing except a dying laptop, inconsistent data, and an overwhelming need to stop failing at everything.

That's how Daily Reality NG was born — not from ambition or business strategy, but from desperation and a refusal to keep drowning quietly.

The Shift: How Failure Became My Teacher

Here's the thing about hitting rock bottom that nobody tells you: once you're there, the pressure to maintain appearances disappears. I had nothing left to lose, which meant I finally had freedom to be completely honest.

I started analyzing my failures, really looking at them instead of just feeling bad about them. And patterns emerged.

Lesson 1: I Was Chasing Other People's Success

Every job I applied for, every business I tried — I was copying what I saw others do successfully. I never stopped to ask: "Is this actually for me? Do I even want this?"

The perfume business failed because I had zero interest in sales. The photography business failed because I was chasing what looked cool on Instagram, not what I actually enjoyed. The freelance writing attempts failed because I was trying to write what I thought clients wanted instead of developing my own voice.

My whole approach was backwards. I was trying to fit into existing templates instead of creating something that actually matched who I was.

Lesson 2: Failure Teaches Better Than Success

Those three failed businesses taught me more about entrepreneurship than any degree could have. I learned:

  • How to manage inventory (by mismanaging it first)
  • How important marketing is (by watching products sit unsold)
  • How to position services (by failing to attract clients)
  • How to handle money (by losing it repeatedly)
  • How to deal with rejection (by getting rejected 100+ times)

Success would've taught me nothing. It would've made me think I knew what I was doing. Failure forced me to actually learn.

The Entrepreneurship Education I Actually Needed

My failed businesses cost me about ₦150,000 total. Painful? Absolutely. But those ₦150,000 taught me more practical business sense than most expensive business courses ever could. The difference between me and people who gave up after one failure was that I treated each failure as tuition paid for the next attempt. Related: How I turned 100+ rejections into my biggest win.

Lesson 3: Authenticity Beats Perfection

All my failed applications and proposals had one thing in common: they were trying too hard to sound professional. Corporate jargon. Generic statements. Cookie-cutter approaches.

What if I stopped trying to sound like everyone else and just... wrote like myself? Talked about real issues in real language? Stopped pretending I had everything figured out?

This shift in thinking changed everything. It's what made Daily Reality NG different from day one.

Person writing at desk discovering purpose through authentic creation
Sometimes our real path reveals itself when we stop trying to follow everyone else's. Photo by Unsplash

First Steps: Building Daily Reality NG With Nothing

December 2016. I had ₦5,000 left to my name. I used ₦2,000 to buy data and ₦3,000 for food that would hopefully last the week. My first "office" was my bed. My equipment was a 2012 HP laptop that overheated every 30 minutes and had to be rested.

The Launch Strategy (Or Lack Thereof)

There was no grand strategy. No business plan. No market research. Just me opening a free Blogger account and writing the first article that came to mind: "Why Nigerian Graduates Can't Find Jobs — The Truth Nobody's Saying."

I wrote it in one sitting, fueled by frustration and leftover anger from my last job rejection. I didn't edit much. I didn't worry about SEO or keywords. I just wrote exactly what I felt, how I felt it.

Published it. Shared it on my Facebook timeline and one WhatsApp group. Closed my laptop. Went to sleep expecting nothing.

The First Sign of Life

Next morning, my phone had 47 notifications. The article had been shared 23 times. People were commenting, tagging their friends, sharing their own job hunt horror stories.

47 views might sound like nothing now, but to me that morning, it felt like a stadium full of people. 47 real Nigerians read something I wrote. 47 people related to my struggle. 47 people told me I wasn't crazy for thinking the system was broken.

That's when I knew I was onto something.

The First Month Reality Check

Let me keep it 100: the first month was brutal. I wrote 12 articles. My total earnings? ₦0. My total readers? Maybe 600 people across all articles. My motivation level? Dying daily. But I kept going because I literally had no other plan. Sometimes desperation is the best fuel for consistency. Check out my full journey in building Daily Reality NG from scratch.

The Content Strategy: Just Be Real

I didn't have a content calendar or fancy tools. My strategy was simple: write about real Nigerian problems in real Nigerian language. No jargon. No corporate speak. No pretending.

Topics came from my own life and conversations:

  • "How to Survive Lagos When You're Broke"
  • "Why Your Degree Doesn't Guarantee Anything"
  • "The Side Hustles Nobody Talks About"
  • "What It's Really Like Living With Your Parents After School"

Every article was written like I was talking to a friend. Because honestly, that's what I needed when I was struggling — a friend who understood, not another motivational speaker telling me to "just believe in myself."

The Technical Challenges

My laptop would shut down mid-article. I'd lose hours of work. I learned to write everything in Google Docs first (free, cloud-saved) before transferring to Blogger.

My data would finish mid-upload. I'd have to wait until I could afford more to publish.

My images were terrible — smartphone screenshots and free stock photos that barely related to the content. But they were better than nothing.

Everything was manual. No automation. No fancy plugins. Just me, a dying laptop, and determination born from having zero alternatives.

The Grind: What Nobody Tells You About Starting

Months 2-6 were the valley of death for Daily Reality NG. This is where most people give up, and honestly, I almost did too.

The Invisible Progress Phase

I was publishing 3 articles per week. My readership grew from 600/month to about 2,000/month by March 2017. Sounds like progress? In practice, it felt like I was screaming into the void.

No money coming in. No recognition. No opportunities. Just me writing for 2,000 strangers who read and disappeared.

Meanwhile, my rent situation got worse. I had to move back home with my parents. The shame was crushing. At 24, I was sleeping in my old bedroom, jobless, running a blog nobody cared about, while my age mates were making career moves.

The Depression Nobody Mentions

Between March and May 2017, I stopped writing for three weeks. Complete creative block mixed with depression. I couldn't see the point anymore. What was I building? Who was it for? Why was I bothering?

My mom noticed I wasn't leaving my room much. She sat me down and asked the question that changed everything: "Are you happy when you write?" I realized yes, despite everything, writing made me feel purposeful. That conversation pulled me back. Sometimes we need someone to remind us why we started.

The Small Wins That Kept Me Going

In month 4, someone sent me a DM: "Your article about job hunting helped me rewrite my CV. I got an interview." That message kept me going for two weeks.

In month 5, a reader shared my article about side hustles and tagged 15 friends. My traffic doubled that week.

In month 6, I made my first ₦5,000 from Google AdSense. Five thousand naira after six months of work. Most people would laugh. For me, it was proof that this could actually work.

Learning on the Job

I taught myself basic SEO through free YouTube videos. I learned how to take better photos with my phone. I studied what made articles go viral on Nigerian Twitter.

Every failure taught me something:

  • Articles without practical value didn't perform → Lesson: give actionable advice
  • Long paragraphs scared readers away → Lesson: break everything down
  • Generic titles got ignored → Lesson: be specific and relatable
  • Posting randomly meant inconsistent traffic → Lesson: create a schedule

Nobody taught me this stuff. I learned by publishing, analyzing what worked, and adjusting. Trial and error became my teacher.

Person working late at night building their dream with laptop
Behind every success story are countless late nights and moments of doubt that nobody sees. Photo by Unsplash

The Turning Point: When Things Finally Clicked

July 2017. Eight months into Daily Reality NG. I wrote an article titled "10 Side Hustles That Actually Work in Lagos — Real Numbers, Real Stories."

I didn't know it at the time, but that article would change everything.

The Viral Moment

Within 24 hours, the article had 12,000 views. My previous best was 800 views. Something was different this time.

People weren't just reading — they were sharing with personal testimonies: "This is exactly what I needed!" "Finally, someone being honest about these things." "Why isn't anyone else talking about this?"

The article got picked up by a popular Facebook group with 50,000 members. Then another. Then Twitter. Within one week, that single article brought in 47,000 views.

My AdSense earnings for July? ₦38,000. In one month, I made more than I had in the previous six months combined.

What Made It Work?

Looking back, I understand why that article exploded:

  1. Specific numbers: I included real earning ranges (₦20k-₦80k/month) instead of vague promises
  2. Real stories: I interviewed 5 actual people doing these hustles and shared their experiences
  3. Local context: Everything was Lagos-focused with Nigerian locations, prices, and challenges
  4. Honest warnings: I didn't just hype opportunities; I shared the hard parts too
  5. Actionable steps: Every hustle had clear "how to start" instructions

This became my blueprint. Want to learn how to create content that resonates? Read my guide on writing viral blog posts that rank on Google.

The Momentum Shift

That viral article created a flywheel effect. New readers discovered Daily Reality NG, read other articles, subscribed for updates. My monthly traffic jumped from 2,000 to 15,000 visitors.

More importantly, I finally understood what made content valuable: it wasn't about being perfect or professional. It was about being genuinely helpful to real Nigerians facing real problems.

I doubled down. Started publishing 5 articles per week instead of 3. Focused on practical, money-related topics since those performed best. Interviewed real people with real results instead of writing theoretical advice.

The First Real Win

September 2017. A reader sent me a message that made me cry (happy tears this time): "I used your article on freelancing to land my first client. Made ₦15,000 this week. Thank you for being honest about the process."

That's when it hit me: I was actually helping people. Daily Reality NG wasn't just my escape from failure anymore — it was becoming a resource that changed lives.

By October, I was making ₦60,000-₦80,000 monthly from AdSense. Not life-changing money yet, but enough to contribute to household expenses and feel like less of a burden.

More importantly, I wasn't a failure anymore. I was building something real.

Lessons Learned: What Failure Actually Taught Me

Looking back at those dark months, I realize every failure was preparing me for this. Here's what struggling actually taught me:

1. Failure Is Just Expensive Education

Those three failed businesses? They cost me ₦150,000 and months of time. But they taught me business fundamentals no course could teach: inventory management, pricing strategy, customer psychology, marketing basics.

Those 100+ job rejections? They taught me resilience, emotional regulation, and eventually forced me to create my own opportunity instead of waiting for someone to give me one.

Every failure was tuition paid for future success. The only real failure would've been giving up and learning nothing.

2. Success Looks Different for Everyone

I spent months trying to fit into corporate Nigeria's definition of success: the job, the salary, the career progression. But that path wasn't for me.

My success looks like writing at 2 AM because inspiration hit. Like helping a stranger navigate job loss. Like building something from nothing that serves thousands. That's not everyone's dream, but it's mine.

Stop chasing other people's version of success. Define your own.

Real Example

My cousin works at Access Bank. Makes ₦350k monthly. Has the job title, the office, the respect from family. By traditional metrics, he's more successful than me.

But he hates his job. Counts down hours every day. Dreams of quitting but can't because of bills and expectations.

I make less money (though not by much anymore), but I wake up excited to write. I control my schedule. I'm building equity in something I own. We're both successful — just differently.

Learn more about redefining work and success in modern Nigeria.

3. Authenticity Is Your Competitive Advantage

The Nigerian media space is crowded. Blogs, news sites, influencers everywhere. What made Daily Reality NG different wasn't better design or more resources — I had neither.

What made us different was brutal honesty. I wrote about failing. About being broke. About the gap between university promises and real-life struggles. I wrote like I was talking to a friend, not performing for an audience.

In a space where everyone was trying to sound professional and polished, raw authenticity stood out. Your weirdness, your honesty, your unique perspective — that's what makes you irreplaceable.

4. Consistency Beats Talent

I'm not the best writer in Nigeria. Not even close. There are thousands of more talented people out there. But I showed up consistently for eight months when nobody was watching. Three articles per week, every week, whether I felt like it or not.

Most talented people quit after one month of no results. Consistency is the real differentiator.

5. Rock Bottom Is a Solid Foundation

When I started Daily Reality NG, I had nothing to lose. That freedom from pressure is powerful. I could experiment, fail, try weird things, be completely honest — because I was already at zero.

People starting from comfortable positions are often too scared to fail. They play it safe. I didn't have that luxury, and it became my advantage.

6. Help Enough People, Money Follows

I didn't start Daily Reality NG to make money. I started it because I needed an outlet and hoped to help people avoid my mistakes.

The money came later, as a result of being genuinely helpful. When you focus on serving people first, monetization becomes easier because you've already built trust.

If you're thinking about making money online in Nigeria, start by being useful. The money will follow.

Team celebrating success after hard work and persistence
Every breakthrough moment is built on countless small steps taken in the dark. Photo by Unsplash

Where I Am Now: The Real Numbers

December 2025. Nine years since I hit rock bottom with ₦23,500 in my account. Let me share the unfiltered truth of where Daily Reality NG is today.

Traffic & Reach

  • Monthly visitors: 800,000+ Nigerians across all platforms
  • Email subscribers: 47,000+ active readers
  • Social media following: 165,000+ combined (Facebook, Instagram, Twitter, LinkedIn)
  • WhatsApp community: 12,000+ members

Content Published

  • Total articles: 200+ in-depth guides
  • Topics covered: Money, business, personal growth, relationships, tech, lifestyle
  • Average article length: 3,000-5,000 words
  • Publishing frequency: 12-15 articles monthly

Impact Metrics (The Numbers That Actually Matter)

  • People helped start online businesses: 4,000+ readers
  • Combined income generated by readers: Over ₦500 million (based on testimonials and surveys)
  • Lives touched: Impossible to quantify, but my DMs tell stories daily

Income Transparency

Let me be real about the money because I wish someone had been this honest with me:

  • 2017 (first year): ₦240,000 total (₦20k/month average)
  • 2018: ₦780,000 total (₦65k/month average)
  • 2019: ₦1.8 million total (₦150k/month average)
  • 2020: ₦3.2 million total (₦265k/month average)
  • 2021: ₦5.8 million total (₦480k/month average)
  • 2022-2025: Consistent growth, now comfortable six figures monthly

Revenue streams: AdSense (40%), affiliate marketing (30%), sponsored content (20%), digital products (10%)

This didn't happen overnight. It took 3+ years to reach comfortable income. Anyone promising faster results is lying.

Beyond the Numbers

The statistics are cool, but here's what really matters: I wake up every day excited about what I do. I help real people solve real problems. I've built something that outlived my worst fears and biggest doubts.

That girl who dumped me in 2016 because I had "no direction"? We're not together (that ship sailed), but I genuinely thank her now. She was right — I didn't have direction then. Her leaving forced me to find it.

My parents who were disappointed? They're now my biggest supporters. My dad keeps printed copies of my articles to show his friends. That redemption feels better than any salary ever could.

The relatives who asked uncomfortable questions at that wedding? Some now ask me for business advice. The irony isn't lost on me.

Your Turn: If You're Failing Right Now

Maybe you're reading this from the same place I was in 2016. Broke. Directionless. Wondering why nothing is working. Watching everyone else succeed while you collect rejections.

I can't promise you that starting a blog or following my exact path will save you. Everyone's journey is different. But I can share what I wish someone had told me:

1. Your Failures Are Data, Not Destiny

Every rejection, every failed attempt, every disappointment — they're not signs that you're meant to fail. They're data points showing you what doesn't work so you can adjust.

I failed at 100+ jobs because I wasn't meant to be an employee. I failed at three businesses because I was copying others instead of building something aligned with my strengths. The failures weren't the problem — my interpretation of them was.

2. Start Before You're Ready

I started Daily Reality NG with a dying laptop, inconsistent data, and zero experience. I wasn't ready. I didn't know what I was doing. I started anyway.

If you wait until you're ready, you'll never start. Perfection is procrastination in disguise. Start messy. Learn as you go. Fix things along the way.

Practical First Steps

If you're inspired but don't know where to start:

  1. Identify your zone of genius: What do people naturally ask you about? What do you spend hours researching without getting bored?
  2. Start documenting: Open a free Blogger or Medium account. Write about what you're learning. Share your journey, mistakes included.
  3. Be consistent for 90 days: Post weekly minimum for three months before evaluating results. Most people quit at week 3.
  4. Focus on helping one person: Write every article imagining you're helping one specific person solve one specific problem.
  5. Ignore the noise: Don't compare your beginning to someone else's middle. Focus on your own progress.

Need a complete roadmap? Check out my step-by-step guide to building a successful blog in Nigeria.

3. Your Rock Bottom Is Your Launch Pad

The lowest point in my life became the foundation for everything I've built. When you have nothing to lose, you have everything to gain.

Don't waste your rock bottom moment. Use it. Let it fuel you. Let it teach you. Let it transform you.

4. Success Takes Longer Than You Think (And That's Okay)

We live in a TikTok world that makes us think success happens in 60-second clips. It doesn't.

It took me 8 months to see traction. 18 months to make decent income. 3 years to feel stable. 5 years to feel successful. That's the real timeline.

The people who make it aren't necessarily the most talented — they're the ones who stick around long enough for compound interest to kick in.

5. Build Something That Helps People

I've seen thousands of blogs and businesses fail. The common thread? They were built to make money, not serve people.

Daily Reality NG works because it genuinely helps everyday Nigerians. That's not marketing talk — I get DMs daily from people saying an article changed their perspective or helped them take action.

When you build something that actually serves people, everything else (including money) becomes easier.

Looking for more practical guidance? Explore our complete guide to freelancing in Nigeria or learn about proven side hustles you can start today.

🎯 Key Takeaways

  • Failure is expensive education — every setback teaches valuable lessons that success never could; treat failures as tuition paid for future wins
  • 100+ job rejections taught resilience — sometimes the universe blocks one path because you're meant to create your own; employment wasn't my destiny
  • Rock bottom provides freedom — when you have nothing to lose, you can take risks others won't; that's a competitive advantage
  • Authenticity beats perfection — in a world of polished content, raw honesty stands out; your unique voice is your moat
  • Consistency compounds — showing up weekly for months when nobody's watching builds the foundation for future success; most people quit too early
  • Start before you're ready — I built Daily Reality NG with a dying laptop and ₦5,000; waiting for perfect conditions means never starting
  • Success takes 3-5 years minimum — overnight success is a myth; real sustainable growth requires years of consistent effort
  • Help people genuinely — when you focus on serving others first, monetization becomes natural; trust precedes transactions
  • Define success on your terms — corporate Nigeria's definition doesn't fit everyone; discover what fulfillment actually means for you
  • Your failures are preparing you — every setback is positioning you for something better if you extract the lessons and keep moving forward
Person standing at mountain peak after climbing representing achievement after struggle
The journey from failure to success makes the destination that much sweeter. Photo by Unsplash

Frequently Asked Questions (FAQ)

How long did it take before Daily Reality NG made money?

My first income was ₦5,000 in month 6 from Google AdSense. It took 8 months to hit ₦20,000 monthly and 18 months to reach comfortable income levels around ₦150,000 per month. Real sustainable income took 2-3 years of consistent effort. Anyone promising faster results is selling unrealistic expectations. The timeline varies by niche, effort, and strategy, but expect at least 12-18 months before seeing meaningful returns.

Did you need money to start Daily Reality NG?

I started with ₦5,000 total — ₦2,000 for data and ₦3,000 for food. I used free Blogger platform, free stock images, and wrote on a 2012 laptop that overheated constantly. My first year expenses were under ₦50,000 total because everything was free or minimal. You do not need thousands of naira to start an online business. You need time, consistency, and value to offer. Money helps scale later, but it is not required to begin.

What would you do differently if starting over today?

I would start documenting my journey publicly from day zero instead of month 6. I would focus on building an email list earlier rather than relying solely on social media traffic. I would invest in better equipment sooner once I had income. I would network with other Nigerian creators earlier for collaboration opportunities. But honestly, the struggle taught me everything I needed to know, so I would not want to skip it entirely. The hard way built character and skills no shortcut could provide.

How do you deal with people who doubted you?

I do not waste energy on proving anything to doubters. Most people who doubted me were projecting their own fears and limitations. Some have since apologized or become supporters. Others still doubt, and that is fine. My focus is on serving readers who believe in the mission, not converting skeptics. The best response to doubt is quiet, consistent results. Let your work speak. Chasing validation from doubters is a distraction from actual progress.

What advice do you have for Nigerian graduates facing similar struggles?

First, know that you are not alone or uniquely failing — over 33 percent of Nigerian youth face unemployment. Second, stop waiting for permission or perfect conditions to start building something. Third, document your journey no matter how messy it is. Fourth, focus on helping one person solve one problem instead of trying to appeal to everyone. Fifth, give yourself 12-18 months of consistent effort before evaluating success. Most people quit at month 3 when breakthrough comes at month 8. Finally, redefine success on your own terms instead of chasing society's version.

Can anyone replicate your success with Daily Reality NG?

Anyone can build something similar, but not identical. The specific path I took was shaped by my failures, personality, and timing. What is replicable: consistency, authenticity, focus on helping people, and willingness to start before you are ready. What is not replicable: my exact niche, voice, and circumstances. The key is finding your unique angle and serving your specific audience. Do not try to copy my blog — build something that reflects your strengths and serves your community. There is room for everyone who brings genuine value.

Samson Ese - Founder of Daily Reality NG
Samson Ese

Founder of Daily Reality NG. Helping everyday Nigerians navigate life, business, and digital opportunities since 2016. I've helped over 4,000 readers start making money online, and my sites currently serve 800,000+ monthly visitors across Africa.

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