Daily Reality NG · Transparency

Affiliate & Sponsored Content Disclosure

Policy information reviewed: October 14, 2026

Daily Reality NG believes readers should be able to distinguish independent editorial work from content or advertising influenced by a commercial relationship. This page explains our current position on affiliate links, sponsored articles, paid product placements and display advertising, as well as the disclosure standards we intend to apply if our commercial arrangements change.

Our current position: Daily Reality NG does not currently operate affiliate links, publish sponsored editorial articles or accept payment for product placement in editorial content. Display advertisements may appear if an advertising provider is enabled on the website. The presence of an advertisement does not, by itself, mean that an advertiser has paid for or influenced an editorial article.

1. Why this disclosure exists

Readers deserve to understand the financial relationships that may affect how a publisher earns revenue. A recommendation, product explanation, business comparison or report should not leave readers guessing whether a company paid for the coverage or whether the publisher could receive a commission from a purchase.

This policy sets out the distinctions between editorial content and commercial material. It also explains how Daily Reality NG intends to disclose qualifying commercial relationships, preserve editorial independence and respond to questions about a potential conflict of interest.

This page describes our current policy and stated arrangements. It should not be interpreted as a claim that we have independently verified every advertisement, transaction or third-party activity that may occur through external services.

2. Affiliate links: our current position

Daily Reality NG does not currently operate affiliate links as part of its publishing model.

An affiliate link is a link connected to a commercial referral arrangement. Depending on the terms of that arrangement, a publisher may receive a commission or other compensation when a reader clicks the link, signs up for a service, makes a purchase or completes another qualifying action.

If we introduce affiliate links in the future, we will update our disclosures and clearly identify relevant commercial links or content before or near the point where readers may act on them. We will aim to explain the nature of the relationship in plain language rather than relying on a vague label that readers may not understand.

Readers should not assume that a link is an affiliate link simply because it points to a bank, fintech company, retailer, software provider or other commercial organisation. Equally, a link being editorially useful would not remove the need to disclose a qualifying financial relationship if one existed.

3. Sponsored articles and paid product placement

Daily Reality NG does not currently publish sponsored editorial articles or accept payment for product placement in its editorial content.

Sponsored content is material funded or otherwise supported by a company, organisation or individual in exchange for agreed coverage, promotion or another commercial benefit. Paid product placement involves compensation or another benefit connected to featuring a particular product, service, brand or organisation.

If Daily Reality NG accepts such arrangements in the future, qualifying material will be clearly identified as sponsored, paid or promotional. The disclosure should be visible enough for a reader to recognise the commercial nature of the material without having to infer it from the writing or search for an explanation elsewhere.

We will not describe paid promotional content as independent reporting in a way that conceals its commercial purpose. Any future arrangement must be assessed against our editorial standards and applicable requirements before publication.

4. Display advertising

Display advertisements may appear on Daily Reality NG if an advertising provider, such as Google AdSense, is enabled. Whether advertisements are visible can depend on the website's configuration, the provider's delivery systems and other factors.

Display advertising is different from an affiliate link or a sponsored article. An advertising provider may serve advertisements separately from the editorial material on a page. The appearance of an advertisement does not establish that Daily Reality NG endorses the advertised product, guarantees its performance or has independently verified every claim made in the advertisement.

Third-party advertising services may use their own systems to select or deliver advertisements. The advertiser, advertising provider and publisher may have different responsibilities under their respective policies and agreements. Readers should review the advertiser's own terms and relevant information before making a financial, health, legal or other consequential decision.

We do not promise that every advertisement displayed through a third-party provider will be suitable for every reader. Where an advertisement raises a concern, readers may use the available reporting or feedback tools provided by the advertising service and may also contact Daily Reality NG.

5. Editorial independence

Daily Reality NG's editorial purpose is to publish useful reporting, explanations and analysis for readers, including readers making decisions about money, businesses, technology, consumer services and issues affecting everyday life in Nigeria.

Commercial relationships must not be presented in a way that misleads readers about the origin or purpose of editorial material. If a commercial arrangement is introduced, its existence should be disclosed where relevant, and its terms should be considered against the following principles:

Accuracy: Factual statements should be supportable and should not be altered to make a commercial partner look better.
Transparency: A material financial or promotional relationship should be disclosed clearly.
Reader interest: Coverage should have a genuine purpose for readers rather than exist solely to promote a product or generate a transaction.
No guaranteed outcomes: Payment or a commercial relationship must not be used to imply that an investment, loan, insurance policy, product or service will deliver a particular result.
Separation of roles: Advertising and promotional arrangements should be distinguishable from independent editorial work.

These principles describe the standards we intend to apply. They are not a claim that every future commercial proposal will be accepted or that every proposed arrangement will be suitable for publication.

6. Product reviews, comparisons and recommendations

Readers may encounter articles discussing financial services, business tools, digital platforms, consumer products or other commercial offerings. Mentioning a product or company does not automatically mean that Daily Reality NG has a commercial relationship with it.

When we publish a review, comparison or practical explanation, the content should make its scope and limitations clear. A comparison may rely on publicly available information, stated fees, product terms or features that can change. Readers should check current terms directly with the provider before relying on time-sensitive information or committing money.

If a future review or recommendation is supported by a material commercial arrangement, that relationship should be disclosed. We will not knowingly present a paid endorsement as an entirely independent assessment while concealing the payment or benefit.

Coverage of a service should not be read as a guarantee of its safety, profitability, reliability or suitability for a particular reader. Readers should assess their own circumstances and consult appropriately qualified professionals where necessary.

7. Gifts, free access and other benefits

A commercial relationship does not always involve a direct cash payment. Free products, complimentary subscriptions, event access, travel support, services provided without charge or other benefits can create an interest that readers may reasonably want to know about.

Daily Reality NG does not use this policy to claim that it has received any particular gift or benefit. If a relevant benefit is accepted in the future and materially relates to published content, we will assess whether a disclosure is appropriate and make the relationship clear where required by our standards or applicable rules.

8. How readers can identify commercial content

Where applicable, Daily Reality NG intends to use direct labels such as “Advertisement”, “Sponsored”, “Paid Promotion” or a plain-language explanation of an affiliate relationship. The wording should accurately describe the arrangement and should not overstate or obscure it.

Readers should consider the context of a label, the placement of the disclosure and the nature of the material. A general website disclosure is useful, but it may not replace a clear disclosure beside a specific piece of content when a particular commercial relationship needs to be identified.

If you believe a page does not make a commercial relationship clear, please send us the exact page URL and explain what you noticed. We can review the concern against the information available to us.

9. Changes to this policy

Commercial arrangements and advertising systems can change over time. If Daily Reality NG begins using affiliate links, accepting sponsored editorial work or introducing paid product placement, this page should be updated to reflect the change.

A future update will not, by itself, establish that a particular commercial arrangement exists. Readers should rely on the actual disclosure attached to the relevant content and the information provided in the applicable policy.

We may also revise this page to improve clarity, reflect changes in our publishing practices or address applicable legal and platform requirements. The review date shown near the top indicates when this version of the policy was reviewed; it is not a guarantee that every part of the website has been checked on that date.

10. Questions, concerns and complaints

Questions about affiliate links, sponsored content, advertising or a possible commercial conflict can be sent to dailyrealityng@gmail.com.

Please include the page URL, the relevant wording or advertisement, and a brief explanation of your concern. Providing these details can help us identify the issue and review it more accurately.

For broader questions about our reporting standards, consult our Editorial Policy. For general enquiries, use our Contact page.

Our commitment to readers

Transparency is meaningful only when it helps readers understand what they are reading and whether a commercial interest may be involved. Daily Reality NG intends to keep its disclosures understandable, distinguish advertising from editorial work, and update this policy when its commercial practices change.

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